Mailchimp Creative Assistant
In 2018, Mailchimp’s acquired Sawa, an automated graphic design tool. This acquisition meant new capabilities for Mailchimp’s millions of active users, who could now access this a new “Creative Assistant” tool.
However, as users of Creative Assistant skyrocketed, so did the cost and management overhead of the Google Cloud resources it used.
Tensure partnered with Mailchimp’s engineering team to understand the optimal resources necessary to run specific workloads. Then, we migrated the product from Compute Engine to AppEngine so it could scale to meet the increase in user demand at a better price. Additional migration of workloads to managed solutions such as Spanner, Cloud Run, and Cloud functions allowed for a consumption-based model that far outperformed the previous fixed-cost infrastructure.
With a new Cloud Cost Management strategy and infrastructure, Mailchimp experiences several benefits:
"I often find myself choosing between partners that are great at the work (but lack leadership & creativity) and agencies who are proactive & inventive but don’t enjoy getting into the nitty gritty. Tensure is the best agency I’ve ever worked with, period. They flex between innovating, coaching, and doing the work, and they do it seamlessly based on my team’s needs."
