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Content 02-25-2022

Mailchimp – Cloud Resource Migration & Optimization

Working with the team at Mailchimp, Tensure provided both thought leadership as well as engineering capabilities for migrating and modernizing a workload after an acquisition. Tensure’s deep capabilities with Google Cloud allowed us to move quickly.

THE CHALLENGE

Mailchimp’s acquisition of Sawa provided new capabilities around marketing campaign automation. The demand for Mailchimp’s Creative Assistant tool started off strong. As users ramped up, so did the cost and support of the environment within Google Cloud. Mailchimp began to explore how to better optimize the environment for the increased usage.

THE SOLUTION

Tensure partnered with Mailchimp to understand the optimal resources to run the specific workloads. Migrating solutions from Compute Engine to AppEngine allowed the solution to easily scale to meet the increase in user demand at a better price. Additional migration of workloads to managed solutions such as Spanner, Cloud Run, and Cloud functions allowed for a consumption-based model.

THE RESULTS

By rightsizing both in terms of size and product, Mailchimp was able to see a 60% increase in application performance and a sizable reduction in cloud spend.

Tensure is focused on our goals and has adopted our tools and processes to help us deliver improvements to our customers. Their knowledge of our environment combined with their Google Cloud experience made them a great partner on multiple projects.
Joe Uhl, Chief Architect, VP of Engineering, Mailchimp

About Mailchimp

Mailchimp is an all-in-one marketing platform for growing businesses. We empower millions of customers around the world to launch, build, and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content.

Industry: Advertising & Marketing

Primary project location: United States